Thijsthee

Thijsthee (formerly Thijstea) is a delicious iced tea made entirely of fruits that most food producers would consider “waste”.

At Festina Amsterdam we created a brand identity that brings to life the playful character of the brand, and helped them to launch their product through CrowdAboutNow. Through effective content strategy ranging from film, social posts and merchandise, the campaign reached 200% funding weeks before the final deadline. As a result, these bold designs are now presented in several stores across the Netherlands.

Tasks & Role: Strategy & Design support, retouching.