1664 Blanc
Brand repositioning, Innovation, Brand Architecture
During the past few years, we've been in a development journey with the highly successful, international beer brand 1664 Blanc.
We developed an effervescent positioning that bottled all the playful elegance of Paris: its romance, intrigue, rituals and heritage… and gave it a twist. From here, we built the brand guardrails, innovation pipeline, brand architecture and creative platform leading to TVCs in the following years.
Since the refreshed positioning was created, the brand has grown consistently in both volume and value. In 2020 volume grew 8% in spite of the global pandemic. “Tchin-tchin”, as the Parisians say!
This project was developed with Haines McGregor.
The Good Taste with a Twist Campaign & TVC was developed by Fold7.
Tasks & Role: Leading Design & Creative development, Brand Strategy, pack-concept development.
"Haines McGregor are a very strong strategic agency, an extended arm to my team and a trusted partner we can continuously rely on. I have found them pivotal in helping us come up with global brand guardrails aimed at elevating our brand expression. Their structured approach and vibrant creativity have shaped our thinking very well, resulting in a meaningful set of new growth for 1664 Blanc globally."
Nikola Maravic
Global Brand Director
1664 Blanc
