Anchor
A British Classic: Renovation & Innovation
Together with Haines McGregor, we set an ambitious vision and sharpened the buttery brilliant foundations of this much-loved household brand, before pulling through its food and mood-lifting qualities in a renovated pack concept. Looking to the future, we identified growth opportunities for our Eater audience in the realm of Cooking and Baking, developing new product concepts to push the brand from butter to beyond.
This resulted in a clear, cohesive strategy connected brand to pack to product. It culminated in ready-to-test concepts, with the aim of building on growth & reputation as #1 British butter brand and tapping into wider occasions, to meet evolving needs and protect against category pressures.
Tasks & role: Brand Strategy, Leading the Design & Creative development, Pack Design, Illustrating Innovation Concepts for testing.
Advertising work by Engine.
“Haines McGregor were phenomenal in really pushing us to stretch our brand vision and pushed us as a team to think much broader than previously done. They were super collaborative with both internal and external stakeholders and weren’t afraid to challenge to get the best out of the process. I would highly recommend them for any innovation or strategy vision creation within a heartbeat.”
Rebecca Allen
Senior Global Brand Manager,
Arla Foods
