Grachtenhout

Brand identity for Grachtenhout, by Giel Jansen.

Grachtenhout develops custom-made wood products, from cutting boards to furniture.

For their brand identity we identified the importance of highlighting both the precision of the craft, and the organic nature of wood. We also knew we needed to allow the brand identity to support high quantities of product photography to be displayed on digital and printed communication.

That’s why we created a logo that resembles the centre of a tree-trunk and a graphic device inspired by organic wood-like patterns, which allow us to create dynamic compositions with text and imagery. The minimal grey-scale colour palette helps us bring attention to product photography.