ART DIRECTION ASSISTANCE
Tweetakt is a theater, music and arts festival for all ages that takes place yearly in Utrecht. This project was developed with Festina Amsterdam for the campaigns of years 2017 and 2018.
I was involved in the conceptual and art direction process in both years. For the 2017 campaign created playful portraits to hint to the theatric nature of the event, and to further emphasise the fact that it's a festival for everyone. For 2018, we focused on a more whimsical interpretation of the theme of that year's event, with a pink cloud, representing innocence and creativity, that is featured in the campaign and placed throughout the venue at the festival.