Thijsthee is a delicious iced tea made entirely of fruits that most food producers would consider “waste”. Festina created a beautiful identity and helped them to launch their product on the Dutch crowdfunding website CrowdAboutNow.
Through effective content strategy and creativity ranging from film, social posts and merchandise, the campaign reached 200% funding (€ 100.000) weeks before the final deadline. As a result, these bold designs are now presented in several stores across the Netherlands.
Art Direction: Festina Amsterdam; Photographer: Larissa Ambachtsheer; Photo Editing: Valeria Lanz & Zilla van den Born