DESIGN AND BRANDING
Brand identity for Grachtenhout, by Giel Jansen. In Grachtenhout they develop custom-made wood products. For their brand identity we identified the importance to highlight the both the precision of the craft, and the organic nature of wood. We also knew we needed to allow the brand identity to support high quantities of product photography to be displayed on digital and printed communication. We created a logo that resembles the centre of a tree-trunk, and silhouetted organic wood-like patterns that allow us to create dynamic compositions with text and imagery.